Contents

• Preface
• Glossary
• Introduction
• SECTION ONE: CAMPAIGNING IN A CHANGING WORLD
  • Chapter 1 Strategic Campaigning
    • What is strategic planning?
    • Making choices
    • Principles of good campaigning
    • Principles in practice
    • Tools for building strategies
    • Possible objectives for campaigns
  • Chapter 2 Campaigning in the Modern World
    • Relations between Countries
    • Military, Security and Police Links and Transfers
    • Information Technology
  • Chapter 3 Organizing for Action
    • International action planning
    • Campaigning on a national level
    • Theme campaigning
    • Campaigning and organizational health
  • Chapter 4 Responding to Crises
    • Criteria for launching a crisis response
    • A beginning for long-term work
    • Aims of crisis response
    • AI policy and crisis response
    • Section objectives
    • Mobilizing for action
    • Mobilizing a large-scale reaction
    • Campaigning techniques
  • Chapter 5 Fundraising and Campaigning
    • What is integrated fundraising and campaigning?
    • Why integrate?
    • The basics of fundraising
    • Techniques for attracting support
    • Techniques for consolidating support
    • A sustainable strategy
    • How integrated is your fundraising and campaigning?
    • Help for fundraising
  • Chapter 6 International Human Rights Standards and Organizations
    • International human rights law
    • Global and regional human rights standards
    • Standards on specific subjects
    • The importance of intergovernmental organizations
    • The importance of international human rights standards
    • Strengthening the international human rights framework
    • Using the international human rights framework
• SECTION TWO: HOW WE ACHIEVE OUR GOALS
  • Chapter 7 Campaigning Techniques
    • Letter-writing and petitions
    •  
    • Speaking tours
    • Public events and protests
    • Contacts with embassies
    • Celebrity support
  • Chapter 8 Preparing Campaign Materials
    • Choosing the materials
    • Content
    • Writing and editing
    • Design
    • Printing
    • Leaflets
    • Outreach/Briefing papers
    • Reports
    • Posters
    • Placards
    • Banners
    • Newsletters
    • Photo exhibitions
    • Postcards
    • Stickers
    • Videos and audio tapes
    • Materials from the IS
    • Internet campaigning
  • Chapter 9 Media and Publicity Work
    • The role of the media
    • Constructing a media strategy
    • Working with the media
    • Winning coverage
    • Trouble-shooting
    • Media servicing from the IS
    • Coordinating the media work of others
    • Monitoring and evaluation
  • Chapter 10 Outreach
    • Activating Society
    • The Business Community
    • Military and Law Enforcement Officers
    • The International Legal Network
    • Trade Unions
    • Youth Activists
    • Religious Groups
    • The Medical Sector
    • Working on Women's Human Rights
    • Working on Children's Human Rights
    • Cooperation with the Human Rights Movement
  • Chapter 11 Home Government Lobbying
    • Why approaching home governments is important
    • Developing a strategy
    • Campaigning methods
    • Holding governments to account
    • Practicalities of lobbying
    • Bilateral action on human rights by governments
  • Chapter 12 Human Rights Education
    • AI and human rights education
    • A closer look at human rights education
    • Integrating human rights education in campaigning
  • Chapter 13 Evaluation
    • The importance of evaluation
    • Why do you want to evaluate?
    • What do you want to evaluate?
    • Timing
    • Resources
    • What information is required?
    • Assessment
    • Presenting the the results
• Appendix 1 Useful Quotations
• Appendix 2 Useful Addresses
• Appendix 3 Useful publications
• Appendix 4 Mobilizing the IS for Action during Crises
• Index